Hard Rock Cafe: Rock Wall

From The Beatles to Billy Joel this fully multi-touch, multi-user Rock Wall, integrated into the Hard Rock Cafe flagship restaurant in Las Vegas, showcases over a thousand legendary rock & roll memorabilia items on display at Hard Rock Cafes around the world, each with its own story and location.

Standing at 18 feet by 4 feet this wall allows multiple users to interact with guitars, costumes, and many other memorabilia items at the same time, in the same space, without interfering with one another. Just spin the wheel, choose your favorite band, select and learn. Using just a slight touch of your fingers, zoom in and out. 

A real-time display system allows users to interact with high resolution photos and videos moving across the screen at 60 frames a second. A spatialized audio system enables multiple users to hear sound effects in their own space. 

Client: Hard Rock Cafe 
Agency: Obscura Digital
Roles: Concept Development, Creative Direction, Technical Advisor, Producer