Honda: Build Your Ride

Print shops, paper jams and plugins. Oh, the fun and challenges we had on this project. As part of Honda’s overall “visitor engagement” strategy within the auto show environment, this interactive car builder invites auto show attendees to customize and build a Honda Civic SI through three simple steps. The customized car is represented on screen by a dynamic 3D rendering which gives the visitor full control of their choices before it is printed onto a foldable dye-cut sheet of paper.

The result is a fun, unique and Honda branded 3D paper model car that the visitor can fold on the show floor or at home. This interactive was featured in the Honda booth at all four of the major North American auto shows and was designed and developed in close collaboration with Julien Le BasSoo LeeSebastian BettencourtJonathan JarvisBenjamin Myers and the wonderfully talented team at Odopod.

Client: Honda Motor Company
Agency: George P. Johnson
Roles: Concept, Creative Director, UX Direction, Technical Direction, Producer