Jordan Brand: 25 Years of History
Making its debut at Jordan 23/25 All-Star Experience, this three screen, multi-touch installation brings to life the 25 year history of one of sports' most iconic brands by allowing users to browse through high resolution photos, videos, game day footage, design process images and other Jordan Brand footwear content. Guests can easily rotate, scale and slide their way through the shoes using both of their hands.
Thousands of visitors enjoyed the experience including sneaker heads, big name ballers, Michael Jordan and Spike Lee. Designed and developed in close collaboration with Wirestone, Mike Creighton and Casey Sheehan. The overall space was designed by Julien Le Bas.
Client: Jordan Brand / Wirestone
Agency: Obscura Digital
Roles: Concept, Creative Director, UX Director, Technical Advisor, Producer